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Definition of Creative Industries: Types, Examples and Government Policies

Timesofummah.comEvery human being is blessed with their own creativity. However, not all can develop it into a real work that will be useful for other people. Therefore, the creative industry is here to be a place for people who have bright ideas and ideas to be able to cultivate their creativity.

One’s creativity should be used to create prosperity and create jobs. With human resources used in the right way, the creative industry is expected to produce a work without exploiting abundant natural resources.

To find out in more detail, what is the creative industry, see the explanation of the definition of the creative industry, its types, examples, benefits, to the various government policies that regulate it below.

Understanding Creative Industries

Definition of Creative Industries Types, Examples and Government Policies

The definition of creative industry in general is all processes of creation, creativity, ideas, and ideas from a person or group which can then produce works or products afterwards. The creative industry itself is a combination of two words, namely industry and creative. In the Big Indonesian Dictionary, industry is an activity to process or process goods using facilities and equipment, while creative is an adjective that reflects that a person or group concerned has the creativity and ability to create.

The creativity produced by a person or group is later expected to help economic growth and can open new jobs for people in need. Therefore, the creative industry is an important field that must continue to be developed over time and needs to be built together in its development because it is one of the pillars of the country’s economy.

Understanding Creative Industries According to Experts

According to Simatupang, the creative industry is an industry that relies on skills, talents and creativity that has the potential to improve welfare.

According to the Ministry of Trade of the Republic of Indonesia in 2009, the creative industry is an industry that originates from the utilization of the skills, creativity, and talents of individuals in creating prosperity and employment opportunities. This industry will focus on empowering the creativity and creativity of an individual.

According to the UK DCM Task Force: 1998, the creative industry is an industry originating from the creativity of individuals who are potentially able to create wealth and jobs through the exploitation and generation of the creativity and intellectual property of these individuals.

According to Howkins, the creative industry is an industry that has characteristics of excellence in terms of creativity in producing or creating various creative designs attached to the goods or services produced.

Types of Creative Industries

In Indonesia, the creative industry itself is divided into 14 types of sectors that can be categorized as a form of creativity produced to grow the economy. The following are the types of creative industries that grow the community’s economy.

1. Architecture

Architecture is one type of creative industry related to the design and design of building construction. The creative industry sector in the type of architecture also produces products in the form of buildings and properties that can be of high value.

2. Advertising

Advertising is one type of creative industry in which there are many human resources in the form of creative young people. The advertising industry also has a big role to play in helping the nation’s economy because it promotes a product and service to a wide audience.

3. Film, Photography or Video

The creative industry in the fields of film, photography, and video is one of the sectors with great potential for national economic growth. This field is included in the creative industry category because the process in film or photography or video production begins with gathering ideas and initial creativity.

4. Music

Music is one type of creative industry that is used by art activists as a way of expressing feelings. The field of music can be categorized as a creative industry because in the process of music composition, there are many processes that must be supported by ideas and creativity.

5. Television and Radio

Television and radio are creative activities that contain various production processes with various creations. One example of the field of television and radio is the provision of TV broadcasts and radio broadcasts that serve to educate and entertain the audience.

6. Art and culture market

The art and culture market is one type of creative industry that accommodates art activists and artists who produce their works through cultural backgrounds and qualified creativity. The art and cultural market produces many works that convey emotional messages that are close to the community.

7. Craft

Craft is one type of creative industry that has become a culture of society in each region. The production process in producing handicrafts is supported by various raw materials found in the surrounding environment, such as bamboo, wood, clay, stone, metal, and others.

8. Fashion

Fashion or fashion is one type of creative industry that will always develop and change over time. This happens because fashion creators or designers create various fashion trends by adapting them to the circumstances and conditions that are currently happening.

9. Design

Design is one type of creative industry that is closely related to creative activities such as graphic design, interior design, to product design. Designers in the creative industry are those who have creative ideas to always create something.

10. Interactive Games

Interactive games are a type of creative industry that produces computer and video games that are both entertaining and educating the public. This interactive game is closely related to the availability of the internet network, so this sector requires information technology support.

11. Computer Services and Software

The field of computer services and software is an activity related to information technology. Creative activities in it include computer services, software development, to system analysis.

12. Performing Arts

Several forms of performing arts include theater, dance performances, musical dramas, and wayang performances. Performing arts in the creative industry itself is closely related to the culture of society. These examples of performing arts are not only a source of income for artists, but also a way of preserving culture.

13. Publishing and Printing

Creative industries in the field of publishing and printing produce many results or works in written form such as books, magazines, newspapers, invitations, and so on. However, along with the development of technology, many creators have begun to refer to written works in digital form, such as e-books, blogs, and websites.

14. Research and Development

The field of research and development is a creative activity that is closely related to various businesses in creating scientific and technological discoveries for the application of science and knowledge.

Research itself is an investigation or research on a problem systematically, critically, and scientifically to increase knowledge, while the development in question is science and technology that uses its functions and benefits to produce new technology.

The fourteen types of industries mentioned above are classified as creative industries. This is because all of them require creativity in carrying out their respective processes, as well as generating new ideas in each of their products. The resulting products then become works that have different selling values.

Examples of Creative Industries

Creative industries or business fields where all activities that produce a work also have several examples of the work produced. Some of the works of the creative industry are easy to find in everyday life. Here is an example of a creative industry.

1. Production of batik cloth

Batik is one of the traditional fabrics from Indonesia which is known by many countries and its existence is worldwide. In the production of batik cloth, of course there are many processes that must be passed. The process of producing batik cloth until it becomes a product that is ready to be marketed, of course, requires a lot of patience and creativity.

2. Filmmaking process

The process of making a film is a fairly long stage, starting from creating ideas, creating stories, script writing, recording, editing, until finally a film can be shown to the audience. The resulting product in the form of a film is the fruit of the creativity of the parties involved in each process.

3. Puppet show or ballet

Wayang performances are traditional drama performances that feature wayang plays based on the background stories of each character, while ballet performances perform various arts in the form of drama, dance, to music with various stories as the background. Both are examples of creative industries that are thick with Indonesian culture.

4. Book printing

Book printing is an example of a creative industry where the production process involves mass production of text and images. The products produced in the field of book printing are not only books, but also such as brochures, flyers, magazines, invitations, and others.

5. Fashion show

Fashion shows are activities or events that are usually held by fashion designers to show and introduce their works to the wider community. The process of a fashion show is an activity that requires creativity because it involves many parties, from fashion designers, models, providers of fashion products to fashion supporters.

6. Content creator

Content creator is one of the jobs that is currently widely practiced and is almost always needed in every sector of the creative industry. A content creator is tasked with creating various content materials in the form of writing, images, videos, to sound or a combination thereof. In going through every process of becoming a content creator, it takes a lot of creativity and bright ideas.

Creative Industry Benefits

The creative industry is one of the fields that support the country’s economy. Creative industries in Indonesia also not only have various types, but also have a myriad of benefits for society and the country.

The main benefit of the creative industry is to foster creativity and innovation from every business person. This is also supported by the state of Indonesia with a large number of human resources, especially in the productive working age.

As a means of supporting the country’s economy, the creative industry is also getting more attention from the state. The creative industry is also expected to be one of the biggest fields for developing the industry today.

Because of the importance of the existence of this creative industry, it is impossible to depend on many sectors of nature. Given the limited nature of natural resources, the Indonesian state must also take appropriate steps and actions in developing creative industries without reducing natural resources which are increasingly depleting.

Government Policy Regarding Creative Industries

The importance of the existence of the creative industry makes the government issue several mandatory policies to make the creative industry continue to develop properly. The following are some government policies to improve the creative industry in Indonesia.

1. Integrating Assets and Potential

The first government policy in the creative industry sector is to integrate assets and the potential for creativity development. Maximized asset management can be a source of capital in this creative industry. By integrating one’s creative assets and potential, the community will always participate directly and compete to produce their creativity.

2. Encourage Innovation and Creativity

The government should support brilliant ideas and innovations in the form of providing capital to facilities to realize this creativity. Because of this, business activists will continue to be encouraged to create innovations with a variety of creativity to produce something.

These ideas often invite competition between business partners. However, it also makes people more motivated to create innovations that are out of the box.

3. Establish Bekraf (Creative Economy Agency)

Establishing a Creative Economy Agency or commonly referred to as Bekraf is one of the government’s efforts to strengthen the creative industry sector.

Bekraf is one of the institutions established by the president with the aim of providing a forum or facility for people who have ideas and creativity to be realized. The existence of the Bekraf institution can also encourage the community to continue to produce new innovations to become a work.

This institution is also a form of government policy that can improve the country’s economy because it presents fresh ideas.

4. Regulate and Support Creativity

Regulating and supporting the creativity of the nation’s children is one of the government’s obligations. Creativity really must be regulated and supported, one way is by providing copyright protection to creators, innovators, to business people.

This is because one’s creativity is an economic commodity that can be traded. Without regulation and support from the government, creativity can be lost and change hands because of its unrealized form.

In Indonesia itself, there are regulations with the establishment of a copyright and intellectual right protection law.


After knowing various things related to the creative industry, it can be concluded that exploring the ideas and creativity of each individual is important. This is because human resources with creative ideas are needed to be able to carry out all production processes in the creative industry sectors.

As dynamic individuals, we are required to be able to explore ideas without limits, because this creative industry will continue to develop with the times and must be supported by the presence of compatible human resources.

In accordance with the contents of the explanation above, you can briefly find out what the creative industry is, its types, examples, benefits, to various government policies to improve the quality of the industry.

For those of you who are interested in building a creative industry and working in that world, you can do many useful things to be able to run your own technology and business. It can be started by learning a lot of theoretical things.

You can visit various websites to read scientific journals about the creative industry or visit the official website

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